Eton Shirts from Sweden knows color. MR Magazine's Harry Sheff:
"Hot Brands: Eton Shirts
Nearly every retailer we spoke to agreed that Eton was hot. The Swedish dress shirt company, founded in 1928, still makes all of its shirts in its own Swedish factories. The price is right—around $220 to $275—and they’ve got a great in-stock program with 60,000 shirts in Sweden and more than 1,000 in the U.S. Add to that their patented wrinkle-free process and their depth of fabric patterns and colors, and retailers are very excited. It’s traditional with a twist—just what independents are looking for."
I wish I knew who they partnered with for those ties!